We believe that having the social web integrated into your website, business cards, fund raising strategy, and just about anything else, is a good investment.  Sure, it says you are up to date, but it can also inspire trust and provide a great feedback loop.  Here is how we can help:

• Custom graphic design for your social web profiles (example)
• Custom Facebook fan pages (example)
• Set up for Google Places (formerly Local Business Center) (example)
• Contest/Voting campaigns (example)

Relevance of the Social Web to You

Our approach in using the web is much broader than just building you a pretty website.  True, people like pretty things… but they also like being listened to.  Trust in today’s marketplace is built on an organization’s willingness to respond to their audience’s felt needs and admit to their goofs.  So how important is it for you to give people avenues of feedback?  Very.  However, the social web is useful beyond the feedback loop.

The Power of the Social Web

People who love your brand will tell others about it… at least, when they are thinking about your brand.  This is why it is important for you to create constant content that people can engage with.  Effectively, the more you use the social web (i.e. blogging, tweeting, polling contests, etc.), the more people will remember you exist!  Not only that, but the social web is designed around liking and sharing.  If you are creating content that is fun to interact with (or very relevant) for your target market, they will like and share.  They used to pay people to do that.  Now people are willing to become evangelists for you almost for free… as long as you keep giving them content that they like