The web is changing really fast (understatement of the year), but how we use it is changing even faster.  It is one of our goals to help organizations brand themselves as comfortable in this new medium, and last month we posted an article giving smaller organizations 5 easy ways to get ready for the mobile web.  But, this could easily prompt the question, “Is the future of the web really mobile?”  Cisco thinks that the answer is yes, based on their recent study measuring the growth of mobile web use (smartphones + air cards) in 2009, which estimates that in 4 years, 66% of of all mobile web traffic will be video consumption.  Read More

“A solid majority of connected consumers have had their opinion of a brand swayed, either positively or negatively, by an online experience.” (eMarketer, Nov. 2009; read more)  Being present on the social web is essentially not a good idea unless you have a good plan.  So you are an author, small business or non-profit leader, and you are trying to figure out how to approach marketing yourself or your brand on the social web.  You may have one of two attitudes.  Attitude #1: It can’t be that hard (if I start “doing it” the word will spread effortlessly).  Attitude #2: I have no idea where to even begin (how do you get “heard” in the endless noise of the social web).  Here are some tips to make sure that you begin forming your strategy with clarity of mind and purpose. Read More