This site features some powerful forms… simple to fill out, but highly efficient on the back-end. A completed entry is automatically added to a database, which the company can use to distribute the response load, as well as contact their customers in the future. Overall, the site is very clean, and highly focused on giving their target audience a feeling of trust to then fill out the form. The site is proudly built on WordPress.

The brand was designed by us as well. We took our cues from the safe feeling a lot of other financial services provide by having a very straightforward logo, and a color palette that gives the feeling of a well-lit room. This feeling of light filling the room creates a sense of open-ness and trust. No one wants to give their financial information on a black page with red accents. Let me (Peter) know what you think!

New logo

We created a new look for Envision, keep the branding simple and unified with the theme of film production.  They originally used three circles using the primary colors (red, green, blue).  In the end, we advised them to go away from the three primary colors since they simply do not match but contrast.  Once that decision was made, we created a simple word mark with a “play button” in “o” spot.  The result is not a logo that will live on in design infamy, but we believe it will increase the perception of their business as professional and distinct.  Sometimes, simplicity stands out best.

New business cards

We got to design some business cards to complete the process.  There is nothing like handing someone a business card that points them to a website that really matches the card.  Design is all about creating a certain feeling; for organizations offering a service, creating a feeling of consistency is important.

New website

Their new website is built using WordPress and a great base theme we found called “Sprout”.  We had to customize a few things to get it looking and working the way we wanted it to, but the site turned out great.  The real key feature is the Portfolio area which features pop-up videos (so potential clients can preview with leaving the Portfolio page) and short descriptions and links to more complete descriptions of the projects.   They are thrilled with the result, as are we.

You can check it out at http://enprod.com.  Let us know what you think, either on our website or on Facebook.

We are thrilled to announce the launch of this site for one major reason: the site is a competition site!  In other words, more than commenting on and reading information, the site is designed to be the central hub for The Ethan Award’s nomination and voting.  It is one more showcase of different uses for WordPress.  As we write this post, there have already been 2,747 votes on the site (each from a different IP address), which means that the site is getting a great amount of use and every visitor is learning about the Awards Ceremony itself… a.k.a. branding.  The site is also integrated with their new Facebook fan page, which we dressed up a bit.

The needs for this project went beyond a basic website.  We redesigned the look of The Ethan Awards to better feature the great design of the award statue and to feel more grand, like a live event.  We incorporated this into the website design and a printed flyer.  We also designed custom press kit buttons (as seen above).

End result: another happy customer!

Logo

Website

kingskidsvillage.org

Like many organizations, they had a trademarked logo element, but did not have any particular font established as a part of their signature “soldier”.  We created a simple logo element using the ideas and branding already present but giving it a new spin.  We believe it’s important to treat an organizations visual identity with the utmost respect in the “refreshing” process… remembering that the organization has built a following who recognize a certain visual identity.  We always look for creative ways to incorporate old elements into a fresh look.  Let us know what you think!

Go to rhythmconnect.com to see their new WordPress site, developed by Wordfresh.  Also, you can become a fan on Facebook.

Since its inception in 2003, Morgan James Publishing has grown from publishing six books per year to publish 163 front list titles each year in 2008. Morgan James Publishing was ranked number 3 on the Publisher’s Weekly fast growing small press list for 2008.  With a backlist of over 400 titles, Morgan James Publishing can support and advise entrepreneurs through any challenge their businesses face.  It has only taken 6 years for this company to become recognized as a part of a revolution in book publishing.

Before there was Wordfresh, I had the opportunity to help Morgan James develop a new web presence, based almost completely around the concept of fresh content.  Morgan James’s f0under and president, David Hancock, worked with me closely to redefine the look of their website and the dynamic of how it would be used.  The result was a large WordPress member site with many options for different kinds of users.  I was also able to freshen up their logo.   Morgan James Publishing actively engages in using social media for multiple marketing and communication initiatives.  I was fortunate to work with a company that was ready and willing to try out my ideas.

Check out the Morgan James site here.

Earlier this year, a dear friend of mine (who also was one of my professors) told me about the non-profit he was starting.  I was intrigued and decided to help them establish their web presence.  While the project is still on-going, I thought I would introduce them.  They are currently about to dig a well in a village that was literally dying of thirst. 

We had the privilege of working with FAD to develop their initial brand identity and web presence.  The project is still in process, but so far we are pleased with what we’ve come up with so far.  The website is a simple theme that focuses on the African theme and information about the non-profit.  When they are ready to ramp up their marketing efforts to fans, we will probably work with them to develop something more robust.  The logo was developed by me, personally, with one of the founders and acting president, Ben Fraser.  We love working with non-profits, by the way.  Read more on our non-profits page about special rates for non-profits.

To read more about FAD (Friends for African Development), go to their website and read their Mission Statement.  I am actively involved in this cause and encourage you to consider it, too.  You can also visit their fan page on Facebook.

Friends for African Development | Promote Your Page Too