“The times, they are a-changin’”… and so is marketing. The social web is much more than people spending large amounts of time on Facebook or Twitter; it showcases communities of people with strong opinions and fierce loyalties. This global community of digital socialites represents a democratic ethos that demands a marketing approach of humility, persona, and confidence. In this context, organizations that ignore their audience’s praise or criticism will lose those audiences to organizations who are willing and quick to respond. Read More | Comments
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Apr24
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Apr13
Google (via Youtube) recently released a web application based off of their recent commercial campaign in which you watch the screen as someone Google’s (verb) their way to answer or a solution. You can simply go to http://youtube.com/searchstories and make your own by entering 7 search phrases and choosing from pre-selected music. So, we made a little Wordfresh plug with it… and it was a lot of fun! If you make one, please leave a link in the comments to it (or on our Facebook fan page). Read More | Comments -
Feb19
For all you WordPress people who are trying to figure out how to start doing your own SEO (search engine optimization), Google Analytics is a must. Here is a simple and quick tutorial on how to set it up… it’s much simpler than you think. If you are using WordPress, setting up analytics is a great way to see what your reach looks like. Thanks to @ThomasUmstattd for the great tutorial. Read More | Comments -
Feb9
A great video from TED: Alexis Ohanian, one of the founders of Reddit, talks about the Greenpeace whale-naming contest that turned out an unexpected winner for Greenpeace. Alexis discusses the importance of “losing control” in your social media ventures. In other words, ride the wave! We definitely agree with Alexis; once you invite crowd participation, you have to figure out how to go with it… you just might come out further ahead than you would without the power of the wave. Read More | Comments -
Dec10
In case you haven’t heard, a new trend is out and about on the new web: the offline trend. This doesn’t mean being able to run apps while you are disconnected from the Internet. It essentially describes a trend of representing the real world online, a sort of “going back to the real world via the digital”. This is one thing we are passionate about at Wordfresh, believing that focusing on real world realities and content is an important part of branding for the social web. Building communities through your online presence follows this trend. Ommwriter is a great example. Read More | Comments
