We just launched a new site for Holloman Child Development Centers, a private daycare and elementary school with several locations in Virginia. This site proved to be a challenge on a few levels because their product is quite varied, and it was important to brand them as a service for children while being a website for parents. Read More | Comments
- The Wordfresh Blog
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Mar17
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Mar9
Today, we noticed a New York Times article about some public schools in Harlem who have been forced to try marketing. They are literally hiring marketing firms to refresh their image and create buzz around their schools. Read More | Comments -
Mar2
Budgeting for the social web
Posted in: The Wordfresh Blog
It’s a good question: “Should we spend money on the social web? What if we’re throwing our money away?” Lots of people are asking that question, and though the answer does vary circumstantially, there are a few things you should consider before hastily deciding to throw either a few pennies or a few Benjamins into the pot. Read More | Comments -
Feb26
We recently completed work on a website and refreshed brand look for Rhythm Connect, a business based in Rochester, NY. They do live rhythm-based events at schools, businesses, and other venues that demonstrate practically principles of living in community and finding personal balance. Read More | Comments -
Feb20
We were recently challenged to assess our beliefs. “WHAT?!” you might cry. “That’s a dangerous word to use about a business: ‘strategy’, ‘leadership’, ‘protocol’, those are much safer words! But ‘belief’?!”
That’s right! Every brand ultimately has an almost religious belief in something. For instance, Apple believes rigorously in the power of intuitive user interfaces (e.g. easy to figure out and use). But Apple also believes in having strict control of user experience (mostly, because of their first belief). Read More | Comments
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Some tasty tweets
- Wordfresh blog: Practice what you preach - If you will notice, the last blog entry was last year Yes, about 10 month... http://t.co/mXUUFj34
- Working on a new site for Morgan James Publishing... which should launch very soon. We are still taking on new projects!
- I just signed up for Wunderkit! Use this link to get early access to the beta. - http://t.co/OxOBYgr0 via @6Wunderkinder
- Our latest project is officially launched! Life Community Church has a new site and updated brand: http://t.co/CoCNLgP