Thanks to David Ansett from the brand blog/agency Truly Deeply (from Down Under), we found this great example of building a brand through a naturally fun experience. A Lufthansa flight attendant managed to inspire a pillow fight between herself and the passengers in economy class at 20,000 ft. altitude, and received accolades from Lufthansa for it. Check out the video one of the passengers captured on their phone.
- The Wordfresh Blog
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Aug31
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Aug11
We have been really busy the last two months with developing some new directions for Wordfresh and working some great projects. Our latest project was a re-branding project for Envision Productions. Their website was getting close to 10 years old and needed an upgrade, as did their branding. Envision Productions is a film production company in Rochester, NY, our hometown. Read More | Comments
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Jun18
WordPress 3.0 has arrived!
Posted in: The Wordfresh Blog
The latest version of WordPress has officially been released (as of yesterday), and is available for download here. We are ecstatic about this update for several reasons, but the greatest one being that it now supports Multi-User or WordPress MU. This means that it will be easier than ever to set up a custom social network as a part of your site. Read More | Comments -
Jun3
The Ethan Awards new site
Posted in: Projects, The Wordfresh Blog
Over the last two months, we have been working with Morgan James Publishing to make a highly interactive website to drive their upcoming awards gala for the most entrepreneurial authors (not necessarily published by them, of course). The result is a new look for ceremony design and a new website: ethanaward.com. Read More | Comments -
Apr24
“The times, they are a-changin’”… and so is marketing. The social web is much more than people spending large amounts of time on Facebook or Twitter; it showcases communities of people with strong opinions and fierce loyalties. This global community of digital socialites represents a democratic ethos that demands a marketing approach of humility, persona, and confidence. In this context, organizations that ignore their audience’s praise or criticism will lose those audiences to organizations who are willing and quick to respond. Read More | Comments
