• The Wordfresh Blog
  • Apr3

    If you will notice, the last blog entry was last year… Yes, about 10 months ago, I decided to grace the Internet with my latest branding advice, thinking it was just the beginning of a furious tempest of masterful blogging. Twitter has been equally vacant. What’s the problem with a guy that claims to be passionate about the social web and doesn’t blog? #fail

    Admittedly, it has been a very full 10 months with some very cool projects. That’s not the point, though. The point is that if you don’t practice what you preach, no one will listen to you (hopefully, that’s not self-fulfilling). No one wants self-proclaimed experts that only pull out their marketing mojo when it suits them. People listen to those who are doing what they are offering advice on.

    So, maybe this short sermon applies to you… maybe not. Maybe it’s more of a public wake up call to myself. Get out of the land of foggy code and insert yourself into the conversation, wherever it may be happening.

    To be continued…

  • Nov19

    Many people have asked me this question, in various forms. Many people have the idea that if you are going to have a “real” website, you need to build it in Dreamweaver in HTML… but WordPress is for blogging. Blogging has never been proven to improve the bottom line, so, why bother? The answer is philosophy. Confused? Watch this 5 minute video of Matt Mullenweg (WordPress’s founder) explaining why WordPress is a part of the Internet revolution.

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  • Aug31

    Thanks to David Ansett from the brand blog/agency Truly Deeply (from Down Under), we found this great example of building a brand through a naturally fun experience.  A Lufthansa flight attendant managed to inspire a pillow fight between herself and the passengers in economy class at 20,000 ft. altitude, and received accolades from Lufthansa for it.  Check out the video one of the passengers captured on their phone.

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