If you will notice, the last blog entry was last year… Yes, about 10 months ago, I decided to grace the Internet with my latest branding advice, thinking it was just the beginning of a furious tempest of masterful blogging. Twitter has been equally vacant. What’s the problem with a guy that claims to be passionate about the social web and doesn’t blog? #fail
Admittedly, it has been a very full 10 months with some very cool projects. That’s not the point, though. The point is that if you don’t practice what you preach, no one will listen to you (hopefully, that’s not self-fulfilling). No one wants self-proclaimed experts that only pull out their marketing mojo when it suits them. People listen to those who are doing what they are offering advice on.
So, maybe this short sermon applies to you… maybe not. Maybe it’s more of a public wake up call to myself. Get out of the land of foggy code and insert yourself into the conversation, wherever it may be happening.
To be continued…
Over a year ago, we designed our first financial services site. The client was happy, and the site helped Freedom Financial improve their image. However, in the past year, we have learned much more about how design effects the use of a site, and how to funnel traffic toward a specific goal. We were happy to get another chance to design for a financial services company. The result is 
