Over a year ago, we designed our first financial services site. The client was happy, and the site helped Freedom Financial improve their image. However, in the past year, we have learned much more about how design effects the use of a site, and how to funnel traffic toward a specific goal. We were happy to get another chance to design for a financial services company. The result is http://www.caremortgagerelief.com.
This site features some powerful forms… simple to fill out, but highly efficient on the back-end. A completed entry is automatically added to a database, which the company can use to distribute the response load, as well as contact their customers in the future. Overall, the site is very clean, and highly focused on giving their target audience a feeling of trust to then fill out the form. The site is proudly built on WordPress.
The brand was designed by us as well. We took our cues from the safe feeling a lot of other financial services provide by having a very straightforward logo, and a color palette that gives the feeling of a well-lit room. This feeling of light filling the room creates a sense of open-ness and trust. No one wants to give their financial information on a black page with red accents. Let me (Peter) know what you think!