TEDA great video from TED: Alexis Ohanian, one of the founders of Reddit, talks about the Greenpeace whale-naming contest that turned out an unexpected winner for Greenpeace. Alexis discusses the importance of “losing control” in your social media ventures. In other words, ride the wave! We definitely agree with Alexis; once you invite crowd participation, you have to figure out how to go with it… you just might come out further ahead than you would without the power of the wave.

No Comments

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment