“The times, they are a-changin’”… and so is marketing.  The social web is much more than people spending large amounts of time on Facebook or Twitter; it showcases communities of people with strong opinions and fierce loyalties.  This global community of digital socialites represents a democratic ethos that demands a marketing approach of humility, persona, and confidence.  In this context, organizations that ignore their audience’s praise or criticism will lose those audiences to organizations who are willing and quick to respond. Read More